Friday, October 30, 2009

Razor Celebrates the Awkward High School Photo With Memory Lane Yearbook Edition

I'm a big fan of companies trying something new, but the latest announcement from Razor has me wondering.  Memory Lane Yearbook Edition doesn't offer cards or jerseys but rather high school yearbooks featuring notable celebrities. Yes, actual high school yearbooks.

Limited to 167 three-box cases (that's 501 boxes total), each box will have one yearbook. The celebrities come from sports, entertainment and politics giving it a full pop culture feel. Some of the names in the run include Mickey Mantle, Jerry Seinfeld, Leonardo DiCaprio, Michael Jordan, Wayne Gretzky, Hugh Hefner, Bill Clinton, Derek Jeter, Eminem, Angelina Jolie and Robert Redford. There's even a Fidel Castro. I wonder if it'll be defaced like the cut autograph from a couple years back.

And what would a yearbook be without autographs. My guess is that most will contain some signatures, but most of them will be of the girls you crushed on, the jock who sat behind you in science and your best friend who wanted to be legendary by inscribing a random cuss word if for no other reason than because they could. But some of these yearbooks will also have autographs from the featured stars, signed back in the day from before they were famous. One yearbook will be redeemable for a signed Marilyn Monroe check. Why the connection of yearbook and check? I dunno but my guess is the winner is the Marilyn Monroe yearbook.

Expect to see Memory Lane pretty quickly as it's set for release in just three week on November 19.


(Picture from the Razor sell sheet.)

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