Saturday, February 13, 2010

Topps Million Card Giveaway Pros and Cons

You can officially start entering you Topps Million Card Giveaway codes today. In case you haven't heard of the promotion, Topps has fairly easy redemption codes (1:6 hobby, 1:1 jumbo, I believe) where you enter it in and the website reveals the card you've "won." The codes will be available in 2010 Topps Series One, Series Two and Updates and Highlights packs.

I just watched this promo video, which unveils a little more information:


I'm really liking that you create a little portfolio where you can trade the cards. This sort of innovation could really revitalize the trading aspect of the hobby as it's easy and painless. If it's anything like on eTopps, one user posts what they're looking for and what they're willing to trade for it. Another user can come along and choose to make the trade. With a couple of clicks, the cards have changed hands.

The video also states that each code enters users in a draw for a 1952 Topps Mickey Mantle. They're also offering autographs from previous Topps sets.

So while the haul is nice, there's one massive drawback that I was wondering about as soon as the promotion was announced. In order to get the cards, you're going to have to pay for the shipping. Something tells me that there's going to be a whole lot of 1988 commons left over when the redemption period is over. Topps hasn't announced the rates as I type this, however I expect there to be some fine print posted on the promotion's website.

This is a huge drawback for collectors. Sure, I understand that the cost of shipping would be a lot. But then don't run the promotion. Why not just include every card from say 1975 and earlier and foot the bill. It would be the 1,000 Card Giveaway, which wouldn't sound as sexy, but it's a nice incentive. Topps did a similar thing in 2001. I got a redemption for a pack of 1983 Topps Baseball and didn't have to pay a thing. If it's a dollar or two, I'll be slightly more understanding, but if it turns out to be in line with their eTopps rates, I think a lot of the glimmer and goodwill for the promotion is going to be lost for about 999 000 people.

16 comments:

paulsrandomstuff said...

I think you're a little early with this post - we can't find out what the codes unlock until Monday.

I would have preferred that Topps check Beckett pricing and only include cards that have a "value" equal to or greater than the shipping cost - a 10,000 card giveaway would have been cooler than trying to sell me overpriced junk.

The Wax Wombat said...

pauslrandomstuff: Beckett pricing? What's that got to do with real world value?

Anyways, I was worried about the S&H too... I don't think I'll redeem/ship a darn thing if it's not pre-1980. And even then... It really depends on the shipping cost.

Roy said...

"...for a minimal shipping fee". Sounds like an eBay style shipping fee.

Roy said...

I wonder if error cards like the blank Frank Thomas rookie (Chicled into Gordan Beckham!) will be in there.

Word Verification - Cootor. So close.

Andrew said...

Are commons included in this as well?

Brad said...

It's possible you'll have the option to have all of the cards you've received sent together--which would help some depending on the shipping...

paulsrandomstuff said...

Beckett pricing would give them some sort of "objective" value to go by. I wouldn't want to go by a particular year cut off -- it would be cool to get some 80s and 90s rookies, but there are a lot of 1970s commons that would be as pathetic as 1980s Bip Roberts cards.

chelseafaux. said...

why wont the website let you redeem your cards yet? its the 15th...

Anonymous said...

It's awesome that everybody has been anticipating this for so long, but Topps wasn't anticipating the flood of hits they were gonna get on the 15th. Site still won't work!

Anonymous said...

@ 11am the site is still not letting you redeem any codes. Maybe the people at Topps decided to take Presidents day off too. But when the site comes up, I can't wait to redeem them for my super highly anticipated 89 topps Tony LaRussa.

Anonymous said...

Im holding out for a 1989 Topps #115 Jody Davis (when he was with the cubs) ohhhh i can only pray.

Anonymous said...

are the 1991 topps desert storm parallel going to be included......a chipper jones version would be awesome.

Anonymous said...

Hey if you guys get any cards post them on my blog: http://www.millioncardgiveaway.blogspot.com/.
All you do is post all the cards you get and we can see if this promotion is really worth.

David said...

the more you buy the better cartds you get, but i have noticed theres a cycle, i though the codes would be asigned to a card , i guess not... i wish i could just buy the codes....but i know i havent gotton one card worth a 1.00 yet bs

Sean said...

This started off as a great promotion and a way for Topps to re-connect with collectors it lost in last 15+ years.
When I learned that the codes aren’t tied to specific cards but random I was disappointed. Then when they included the Strasburg card I thought how disingenious; I’m pretty sure my Mom didn’t throw away the 2010 Strasburg card nor ANYONE’s Mom.
Maybe ppl @ Topps are just bipolar or forgetful; I’m pretty sure the tagline is “the cards you’re mom threw away”
Cheers to Topps for brainstorming & executing a cool promotion
Jeers to Topps for adding the Strasburg card
ToppsMillion.com barely works anyway how hard would it be to create another poorly constructed website for a Strasburg promo.

Anonymous said...

would anybody trade for a 1957 casey wise [cubs], 1988 paul moliter or a 1975 frank duffy