Upper Deck has signed with HIT Entertainment to make cards based on everyone's favourite over-priced train: Thomas and Friends. (Source: Toy News Online)
The first release is slated for a 2010 street date. Toy News is reporting the big draw will be Pop-Up Cards and Stickers. Tip for Upper Deck: I can already get books with hundreds of Thomas stickers for my son for a buck. Keep the price low.
The big news for me isn't that Thomas is getting a card set but rather the fact that Upper Deck seems commited to going after the kid market. And we're not talking tweens here either. Thomas appeals to my almost three-year-old. If the price is right, I do suspect that father and son might be ripping and sorting together if he's still into Thomas when the set rolls around.