Awkward Cards: 1936 World Wide Gum 112. Zeke Bonura

So I'm taking a look around some auctions last night and came across a Canadian seller with a bunch of pre-WWII stuff. It was all priced out of my range but it was fun to browse and do a little studying up. Here's a 1936 World Wide Gum card that caught my attention, largely because I wasn't sure if it was a baseball card or not. With the newspapers in the background and the suit and tie, I wondered if it was a profile mugshot and some non-sport news set from the day.

If you ask me, Mr. Bonura looks like a youthful Joe Torre.

Here's the back:

"By golly, that looks an awful lot like the style of Goudey backs," I think to myself. I'm very unfamiliar with really old cards, so this was new. If you're taking an SAT exam and you get one of those relational questions, here's what Wikipedia is telling me:

Topps is to O-Pee-Chee as Goudey is to World Wide Gum.

I learned something new last night.

Here's where the awkwardness comes in. Let's zoom in on the text on the back, shall we:

So that's what they called it back in the day.

I guess I learned two things last night.