Although the company is starting things off by tossing in 100,000 packs, they'll also be looking for donations from collectors and industry types. Part of the plan includes donation drives at major hobby events like the National as well as establishing drop off points at hobby shops. The program will include Upper Deck products in all sports as well as non-sport.
If you have sealed packs of Upper Deck cards you'd like to donate to the cause, they can be sent to the following address:
Operation Gratitude/California Army National Guard
Attn. Upper Deck’s Million Pack Drive to Support the Troops
17330 Victory Boulevard
Van Nuys, CA 91406
This isn't the first time a card manufacturer has sent cards to troops. In 1991 Topps caused a huge stir when they not only sent 1991 Topps Baseball cards to US troops fighting in Operation Desert Shield, they were customized with a special foil logo. As cards began to trickle back, they became an instant hit and still command a decent price today. This PSA 10 Frank Thomas finished for $560 a couple days ago.