Wednesday, April 07, 2010
Upper Deck Bids Adios to NFL Football
Second thing I learned: Upper Deck and NFL Properties didn't reach a license renewal agreement. In a brief post-dinner statement, Upper Deck announced that it wouldn't be making any NFL products as a result. It's been a tough year for the company, losing baseball, basketball and now football. Not to mention Yu-Gi-Oh and World of Warcraft in the gaming realm. What's left? Sidney Crosby, Iron Man and Hello Kitty.
Here's the Richard McWilliam quote of the day, “Over the past year, Upper Deck has attempted to negotiate a new licensing deal with NFL Properties. Unfortunately, despite our best efforts, we were not able to reach agreeable terms, and therefore will not be issuing any NFL Properties-licensed trading cards for the 2010 season. Upper Deck will continue to focus on its exclusive license agreement with the Collegiate Licensing Company and co-exclusive agreements with NHL Enterprises and the NHL Players’ Association, as well as its multiple entertainment licenses.”
It's a lot of blah, blah, blah but I included it simply because I love the doublespeak of a co-exclusive agreement.
Expect more to come on this and its ramifications. As well as a blow-by-blow account over at SportsCardsUncensored.com.